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2012 Arabian Sponsorship Forum Conference Programme

The Programme for the 2012 Arabian Sponsorship Forum will be announced in early 2012.

Please see below for an outline of the content presented during the 2010 Arabian Sponsorship Forum.

DECEMBER 8TH	SESSION	NOTES
09.00 – 09.30	FORUM INTRODUCTION	Jamie Cunningham & Uli Lacher IFM Sports Marketing Surveys(Introduction & latest sponsorship research findings)
09.35 – 10.30	KEY NOTE 1: Anders Jensen, VP Global Brand Communications - Mercedes Benz Moderator: Kevin Roberts, SportBusiness	Mercedes & Sponsorship
10.35 – 11.30	PANEL 1: Boutros Boutros – Divisional SVP Corporate Communications, Emirates Airlines Dan Jones - Partner, Sports Division, Deloitte HE Mohammed Al Romaithi - President, UAE FA Richard Masters - Commercial Director, English Premier League Alan Rutherford -Chairman and World President International Advertising Association Moderator: Business Editor, The National	The Business of Football Panel – Sponsorship as both a marketing asset and revenue stream within the beautiful game. The Growth of Football as the world’s leading sports passion The role of sponsorship within the P&L of football clubs worldwide. How Football sponsorship can change brands & companies
11.35 – 12.30	KEY NOTE 2: Dr. Danny Jordaan, CEO 2010 FIFA World Cup, South Africa Moderator: Sir Matthew Pinsent	Sponsorship & the FIFA World Cup 2010 The legacy of the FIFA World Cup for South Africa & how the local sponsorship* model was used to drive the event activation & marketing*
12.30 – 13.00	ARABIAN SPONSORSHIP AWARDS 2010 Hosted by: Sir Matthew Pinsent
13.00 – 14.30	Arabian Sponsorship Awards VIP Lunch	VIP Awards Luncheon - Invitation Only
	Delegate Networking Lunch
15.00 – 16.00	WORKSHOP 1: Rights-holders round table Campbell Jamieson - Campbell Jamieson, ICC Phil Anderton - CEO, Al Jazira Club Carlo Nohra - CEO, UFL	Increase revenue through effective sponsorship strategies: Sourcing sponsors Developing effective partnerships Managing & servicing sponsorships Evaluating sponsor returns Moderator: Kevin Roberts – SportBusiness Magazine
16.15 – 18.00	WORKSHOP 2: Introduction to Sponsorship Professor T.Bettina Cornwell,Edwin E. & June Woldt Cone Professor of Marketing Lundquist College of Business, University of Oregon Nick Cottage,Head of Sponsorship, Etihad Airways Jamie Cunningham,Chairman Arabian Sponsorship Forum	What is sponsorship? Why is it one of the fastest growing & dynamic marketing disciplines worldwide? Sponsorship & the Arabian Gulf outlook Global Sponsorship & Sports Marketing – The Stats Activation, Evaluation & Ambush Marketing CASE STUDY:ETIHAD AIRWAYS & MAN CITY
16.30 – 17.30	WORKSHOP 3: Research & Evaluation Workshop Uli Lacher - IFM Sports Jon Stainer - IFM Sports Marketing Surveys	IFM Sports Marketing Surveys
From 18.00pm	NETWORKING DRINKS	Skylite Bar - The Yas Hotel - Presented by African & Eastern

DECEMBER 9TH	SESSION	NOTES
08.00 – 9.00	BREAKFAST WORKSHOP 4: ‘Non-sports sponsorship’ Adrian Hayes – Adventurer Belinda Stevenson – Sponsorship Manager, Vodafone Mike Fairburn - Director of Marketing & Planning, FLASH Moderator: Arts Editor, The National	Arts, Adventure, Music & CSR Sponsorship
09.10 – 10.00	KEY NOTE 3: Jocelyn Robiot, SVP Global Sports Marketing & Managing Director, adidas International Moderator: Sir Matthew Pinsent	Adidas – Global Sponsorship Strategy
10.10 – 10.55	PANEL 2: Faisal Al Sheikh - Abu Dhabi Tourism Authority (ADTA) Issa S. Al Ismaili – Director of Events, Oman Sail Ali Al Ahmed - Chief Corporate Communications Officer, Etisalat Moderator: Aref Al Awani, Director, Abu Dhabi Sports Care Program	LEGACY & SPONSORSHIP (Arabic session) Sports Tourism & Economic Impact
11.10 - 12.00	KEY NOTE 4: Kevin Roberts – Global CEO Saatchi & Saatchi Moderator: Kevin Roberts, SportBusiness	The Role of Digital in Sponsorship
12.10 – 13.00	KEYNOTE 5: Peter Baumgartner, COO Etihad Airways Ian Cafferky, Chief Brand and Commerical Officer, Manchester City FC Moderator: Hamad Al Harethy, ADTV	From Abu Dhabi to the World: How Etihad’s sponsorship programme has been a core element within building its brand , promoting Abu Dhabi yet engaging local markets and driving sales and customer engagement(Case study on Etihad & Manchester City global / local partnership)
13.00 – 14.30	THE ARABIAN BRAND LEADERS LUNCHEON, presented by The National	40 GCC Brands (INVITATION ONLY)
13.00 – 14.30	Delegate Networking Lunch
14.30 - 15.30	WORKSHOP 5: Arabian Brand Leaders Moderators: Kevin Roberts (Saatchi & Saatchi); Business Editor – (The National); Jamie Cunningham (Chairman – Arabian Sponsorship Forum)	What can sponsorship do for your business? Case studies on effective sponsorships + debate on pros/cons of sponsorship?
15.30 – 16.30	WORKSHOP 6: Digital Sponsorship Workshop Robert Mitchell, Managing Director, The Tribe Lee Mancini, Managing Director, Sekari Hussein Freijeh, Commercial Director, Yahoo! Middle East Belinda Stevenson, Sponsorship Manager, Vodafone	The Tribe – Digital Agency

Platinum Partners:

sports care program

Abu Dhabi Sports Council

Organised by:

professional sports group

In Association with:

European Sponsorship Association