The Arabian Sponsorship Forum 2010, which takes place this December 8th and 9th at The Yas Hotel, Abu Dhabi.

15/11/2010

ASF 2010 CONFIRMS PARTICPATION OF US MARKETING ACADEMIC.

ARABIAN SPONSORSHIP FORUM CONFIRMS PARTICPATION OF US MARKETING ACADEMIC.

- Professor T.Bettina Cornwell to host ‘Introduction to Sponsorship’ workshop –

- Leading figures from sponsorship world brought together on December 8th to 9th –

Abu Dhabi, 15th November, 2010: Professional Sports Group has confirmed 2010 FIFA World Cup Chief Executive Officer, Danny Jordaan, and SVP Global Sports Marketing, adidas, Jocelyn Robiot, as keynote speakers for the 2010 Arabian Sponsorship Forum, Abu Dhabi.The Arabian Sponsorship Forum 2010, which takes place this December 8th and 9th at The Yas Hotel, Abu Dhabi, has confirmed participation from one of the world’s leading sponsorship and sports marketing academics, Professor T.Bettina Cornwell, from the University of Oregon, USA.

Cornwell, Professor of Marketing from Lundquist College of Business, will host the ‘Introduction to Sponsorship’ workshop on December 8th, which aims to stimulate both Emirati and Expatriate undergraduate and graduate interest in the sponsorship industry.

The session will be supported by international experts from Europe, the US and local sponsorship experts, including Etihad Airway’s Head of Sponsorship, Nick Cottage; and will examine areas such as Sponsorship in the Arabian Gulf and the Outlook of Global Sponsorship and Sports Marketing. The workshop will also include case studies of the F1 Etihad Airways Abu Dhabi Grand Prix and Etihad's partnership with Manchester City FC.

Professor Cornwell, whose research focuses on marketing communications and consumer behavior, is looking forward to hosting the session at the 2nd Arabian Sponsorship Forum:

“The global sponsorship industry continues to grow at pace. It is important for anyone involved in marketing or business to have a solid understanding of how sponsorship can be best utilized as a communications platform.”

“The ‘Introduction to Sponsorship’ workshop will provide university students, recent graduates and interns with a 360 degree induction to the industry, whilst demonstrating the related career paths available.”

In collaboration with the Abu Dhabi Sports Council and their Sports Care Program, the Forum has announced a number of international keynote speakers for the Arabian Sponsorship Forum 2010, including Kevin Roberts , Global CEO of Saatchi and Saatchi, based out of New York, USA; Anders Sundt Jensen , Vice President Brand Communications Mercedes-Benz Cars, Germany; Peter Baumgartner , Chief Commercial Officer, Etihad Airways, Abu Dhabi, UAE; Jocelyn Robiot , Senior Vice President Global Sports Marketing, adidas International and Danny Jordaan , 2010 FIFA World Cup Chief Executive Officer.

Tickets for the ‘Introduction to Sponsorship’ workshop on Wednesday 8th December, from 4:15pm to 6:00pm, are 450 AED.

For further information on the ‘Introduction to Sponsorship’ workshop or to register for tickets for the Arabian Sponsorship Forum please visit www.arabiansponsorship.com or Mel Croser on +971 (0) 506950816.

In addition to Abu Dhabi Sports Council, Sports Care Program and The Yas Hotel, Gold sponsors include IFM Sports Marketing Surveys, the world’s leading sports consulting and research company; and The Tribe, a leading UAE digital firm.