DECEMBER 14th

SESSION

NOTES

09.30 – 09.55

SPONSORSHIP: More powerful than advertising……

Jamie Cunningham (PSG) & Frank Saez (IFM Sports Marketing Surveys)

10.00 – 10.10

10.10 - 10.30

KEY NOTE ADDRESS

Q&A lead by Sir Matthew Pinsent

FIFA President, Sepp Blatter

FIFA Secretary General, Jerome Valcke

10.30 – 11.00

Coffee Break

11.00 – 11.45

CARS & HORSES: The Two Great Arabic Passions

Emirates Equestrian Federation, Emirates NBD, Etihad, Ferrari

11.50 – 12.30

KEY NOTE 2

Giles Morgan - HSBC - Global Head of Sponsorship

12.30 – 14.00

Lunch

14.00 – 14.45

RETURN ON INVESTMENT

ADMM, IFM Sports Marketing Surveys, Saudi Football Association, Volvo Ocean Race - Green Dragon

14.50- 15.30

KEY NOTE 3

CASE STUDY:  Sundar Raman - CEO - Indian Premier League & Shashank Awasthi, Executive President - UltraTech Cement

15.30 – 15.50

Coffee Break

15.50 – 16.35

KEY NOTE 4

Sir Keith Mills: London 2012, Team Origin &  Air Miles

16.40 – 17.20

PATRONAGE vs. SPONSORSHIP

Dubai Duty Free, Etisalat, Qatar Olympic Committee

DECEMBER 15th

SESSION

NOTES

09.45 – 10.25

IN-HOUSE vs AGENCY

Chelsea FC, European Sponsorship Association, ICC, Mubadala

10.30 – 11.00

Coffee Break

11.00 – 11.45

GRASS ROOTS SPONSORSHIP

Dubai Sports CIty, Emirates Cricket Assoc, Inter Milan, UAE Football Association

11.50 – 12.30

KEY NOTE 6

Philippe Le Floc'h - UEFA - Marketing Director

12.30 – 14.00

Lunch

14.00 – 14.45

COMMUNITY SPONSORSHIP

Flash, Adrian Hayes, Art Dubai

14.50 – 15.30

KEY NOTE 7

Nick Fry - CEO - Mercedes GP

15.30 – 15.50

Coffee Break

15.50 – 16.20

THE FUTURE OF SPONSORSHIP

Aspire, Manchester City FC, NBA, The Tribe

16.25 – 17.20

KEY NOTE 8

Peter Kenyon – Former CEO Chelsea and Manchester United