Anders Sundt Jensen studied business sciences and economics with a main focus on marketing, organization and leadership at the University of Fribourg, Switzerland. After graduation, he started as a trainee at AEG AG in Frankfurt. Having worked in the Controlling Department until 1992, he took over the Project Coordination for the cooperation of AEG Hausgeräte AG and Electrolux AB in Nürnberg, Germany. In 1994, he joined the Mercedes-Benz Argentina S.A. in Buenos Aires as the manager of the industrialization project ‘Sprinter South America’. From 1996 until 2000 he was Manager of Sales Strategy Mercedes-Benz Passenger Cars and Product for the A- and C- Class at DaimlerChrysler AG in Stuttgart, Germany. In 2000 he became President and CEO at DaimlerChrysler Danmark AS, Copenhagen and DaimlerChrysler Sverige AB in Malmö. From 2005, Anders Sundt Jensen was Vice President of Sales and Marketing at smart, and further he was in charge of smart’s superior integrated brand leadership until October 2008. Since November 2008 Mr. Jensen is Vice President Brand Communications Mercedes-Benz Cars.