Boutros Boutros is head of Emirates' Corporate Communications, responsible for all marketing and communications activities across the globe for the 40-plus businesses under the Emirates group umbrella.

His remit includes - Advertising, Sponsorships, Events, Promotions, Merchandising, Public Relations, Internal Communications, Internet Communications, and Passenger Communications & Visual Services.

In his 19-year career with Emirates, Boutros has played a key role in building the company's global brand presence through strategic sponsorships and integrated marketing communications programmes.

He oversees a team of over 150 professionals and more than 100 global agencies, representing the full marketing spectrum, in delivering creative marketing communications campaigns and solutions for Emirates.

Boutros joined Emirates in 1991 as Media Relations Manager for the Middle East. His remit soon expanded to include Europe and North America, and in 1996 he was made Manager Group Media Relations - a role that oversees all aspects of PR for Emirates Airline across its network, as well as the communications requirements of other companies within the Emirates Group.

In 1999, Boutros was promoted to General Manager - Media Relations & Promotions, a position which later became Vice President - Media Relations & Promotions, and then Senior Vice President – Media Relations, Sponsorships & Events. He was promoted to his current position in 2009.

Boutros has over two decades of experience in journalism, public relations and marketing communications. Prior to joining Emirates, he was the London-based Business Editor of leading Pan-Arab daily newspaper Sawt Al Kuwait, and was previously Managing Editor for Al Hawadeth, a weekly Pan-Arab magazine.