Originally from New Zealand, began her career working as an Assistant Marketing Manager at Auckland University of Technology. Belinda then moved to Vodafone New Zealand in 2004 where she identified sponsorship as an area of interest and gained experience as a Sponsorship Campaign Manager working across sports, music and lifestyle sponsorships. In 2006, an opportunity arose for Belinda to transfer to Vodafone UK as a Brand Communications Manager. Despite trying her hand at a different marketing role in the UK she soon followed her heart back to sponsorship where she is now. In her current role as Senior Sponsorship Manager for Vodafone UK, Belinda has established a core sponsorship strategy & loyalty programme using Fashion, Festivals & Formula 1 properties to reward customers. She is also responsible for managing the Vodafone McLaren Mercedes sponsorship – working closely with Lewis Hamilton and Jenson Button and the festival portfolio which includes 11 music festivals throughout the UK.