Jamie Cunningham has worked in sponsorship since 1991 when he graduated from Edinburgh University. Following five years working directly with Mark McCormack at IMG, Jamie set up Professional Sports Group. Today PSG has 24 full-time employees in the UAE and London. With 4 divisions, Communications, Events, Representation, Sponsorship, PSG focuses on "delivering commercial returns from sport".

Jamie's sports media & marketing relationships in Europe and the Middle East are second to none. His work for Etihad Airways since 2006 as their sole sponsorship consultant has achieved great returns for the airline in the Middle East and worldwide. For example, in November 2008, Etihad became the first Arabic company to win a prestigious European Sponsorship Award for their GAA Hurling sponsorship in the best Business to Consumer category.

Professional Sports Group has established itself as one of the region’s leading sponsorship agencies and its clients include Aabar, Abu Dhabi Tourism Authority, Abu Dhabi Sports Council, Dubai Sports City, Etihad Airways, Waha Capital and many more. PSG ran the first Arabian Sponsorship Forum in 2009 and continues to be the driving force behind the concept as it helps to build, consolidate and grow the industry in terms of both careers and opportunities in the Arabian Gulf.