Jocelyn Robiot has been in the sports related industry for the past 16 years where he has held various senior management positions.

Currently working for adidas, Jocelyn combines the roles of Senior Vice President Global Sports Marketing and Managing Director of the adidas International and International Marketing BVs. Jocelyn joined the German sports group in 2003 as the Head of Strategic Planning in Global Sports Marketing.

Prior to starting with adidas, Jocelyn spent 10 years working with Havas Sports in Paris, an international sports marketing agency, as Business Development & International Director.

Jocelyn is graduated from the Ecole Superieure de Commerce de Paris. He is 39 and lives in Amsterdam.