Uli Lacher is managing director of IFM International. Since 2001 he has headed the international arm of the group and promoting the extension of the global network.

Over 20 years experience acquired both on the agency side and from the investors' point of view managing sports sponsorships at Deutsche Telekom. With a diploma in business economics he specialises in the development of evaluation models and strategies for sponsors and rights holders.

As a broadcast media and sponsorship expert, Uli advises sports bodies, rights holders and sponsors - on distribution models, assessment of properties and valuation of rights, packages, contracts, integration, measurement and controlling.

Note:

IFM is one of the largest indepent providers of sports sponsorship services and consultancy.